How to Buy Gold Bullion Bars and Coins Online (3 Steps)

how to buy gold bullion

Some of the links in this post are from our sponsors. We provide you with accurate, reliable information. Read our Advertising Disclosure.

The value of gold bullion, unlike that of stocks and mutual funds, is guaranteed to rise over time. Because its value is typically more buoyant when other investments, such as stocks and property, are under-performing, gold bullion is a valuable hedging instrument.

There are only about 152,00 metric tons of gold in the world. Comparatively, companies worldwide refine 907 million metric tons of iron per year.

Gold’s scarcity makes it precious, and the lack of readily-available gold means that the price will only continue to increase.

If you’re wondering how to buy gold bullion and coins online to strengthen and diversify your economic portfolio, you’re in the right place.

This article delves into the three stages of buying gold bullion coins and bars online. Let’s dive in.

3 Steps to Buying Gold Coins & Bars

  1. Find a gold dealer
  2. Research the company
  3. Purchase gold bars and coins

Noble Gold Investments

Rated #1 for Lowest Fees

When it comes to customer service, fees, safety, and overall customer satisfaction, Noble Gold Investments checks all of the boxes.

1. Find a gold dealer

Physical gold is typically bought and sold at the current spot price from online gold dealers. Typically, these brokers add a little premium to the spot price in exchange for their services.

You can purchase coins, rounds, bars, and other forms of bullion from gold dealers. It is now easier than ever to buy high-quality gold bullion from an online vendor and receive it at a convenient location).

However, engaging with a trustworthy gold dealer is crucial. Reports of people selling counterfeit gold online are rampant.

If you’re unsure of how reputable the dealer is, make sure to only purchase gold coins from an authorized dealer registered with the United States Mint if you plan on making your purchase online.

Gold bars and coins are also available for bidding on eBay and other online auction platforms. It is essential to look at the reviews left for the dealer on the website.

Don’t buy from those who have issues with authenticity, high shipping costs, or delivery delays.

2. Research about the Company

The reputation of a gold dealer is crucial. Finding a reliable organization with experience in bullion merchandising is a great first step.

At the very least, you should go with someone with five to ten years of experience. As gold prices rise, so will false competitors.

Most of these purported internet gold merchants operate out of their homes and know nothing about the gold industry.

They even modify their websites to make it appear as though they belong to more established and well-known companies. 

If you uncover a gold-selling website that doesn’t list an actual location, that’s a warning sign. Furthermore, if you get involved in an eBay bidding battle, you may pay much more than the gold is worth.

Additional shipping and handling costs typically come with eBay purchases.

3. Purchase gold bars and coins

After you’ve researched a potential dealer and decided which products you’d want to purchase, it’s time to create an account with them so you can buy gold coins directly. 

Signing up for most reputable dealers is free of charge. Just put the gold products you want to buy into the virtual shopping basket.

After making a final product choice, you can use a debit or credit card to complete the purchase. That’s how easy it is.

You may buy gold coins and other items online with as little effort as you put into buying a t-shirt or a book. The best stores offer user-friendly websites that allow you to quickly locate and compare products across various categories.

When you see an item you’re interested in, you can learn more about it by clicking on it. You may put it in your shopping cart like anything else when shopping online.

Follow that by entering the desired quantity. You can continue shopping or proceed to checkout from that point.

Most retailers will honor your selected pricing 10 to 15 minutes after you begin the checkout process. To lock in the current price, you must finalize your purchase before the offer ends.

After you finish your purchase, you’ll get an email confirming it, as well as periodic updates on the status of your shipment.

Some online dealers will allow you to charge up to $5,000 to your card at a time. You can use wire transfers to pay for any additional amounts you’d like to buy.

Your financial information will be safe because reputable vendors use encrypted payment processing systems. 

You can then choose a delivery option. If you want physical delivery to your home, you should always select insured delivery.

This insurance policy ensures coverage for packages in the event of loss or damage while in the care of a courier service.

It would be best if you also have a place to secure your gold at your home. Most reputable gold dealers will also offer you the chance to have your gold kept in their vault.

Where To Buy Gold Online in The U.S.

If you’re looking for where to buy gold bars online, you’re in the right place. We’ve compiled a shortlist of the most reliable and trustworthy online gold dealers for anyone looking to diversify their portfolio.

Depending on your requirements and tastes, you can’t go wrong with any of them.

Noble Gold Investments

When it comes to investing, Noble Gold Investments is one of the top dealers to call. Their area of expertise is the rollover of gold IRAs and the acquisition of precious metals.

The company, which began operations in 2017, has quickly risen to the top of customer satisfaction rankings. 

Click here to request Noble’s free gold guide.

JM Bullion

JM Bullion, which began operations in 2011, has rapidly expanded to become the “fastest-growing precious metals company in the United States,” according to 

JM Bullion has expanded its business thanks to its focus on providing customers with a convenient shopping experience that includes various items at fair prices.

It offers a large assortment of gold, silver, platinum, copper, and palladium coins and bars.


Since its founding in 2000, American Precious Metals Exchange (APMEX) has grown into a worldwide leader in the precious metals industry.

They also have the most extensive inventory of gold and silver items online and the most comprehensive offering among online pundits. 

APMEX offers a large variety of platinum and palladium bullion and coin items in addition to their comprehensive gold and silver offerings.

As a leading dealer in rare coins and old banknotes, APMEX is also a favored destination for collectors.

Next Steps

Physical gold is still a top choice among investment vehicles. Gold prices have increased by 423% over the past 30 years, and even during the Great Recession of 2008–2009, investors saw a return of 24.58%.

Having gold greatly increases your financial security. For these reasons, and especially if you want to keep your Gold for the foreseeable future, owning physical gold may be better than purchasing gold stocks, exchange-traded funds (ETFs), or mutual funds.


Still unsure about purchasing gold bullion or coins? Here are some frequently asked questions that can help you out.

As long as you’re dealing with a verified, reputable company, buying gold online is just as safe as buying it in person.

The only difference is that you may not receive physical gold to hold in your hands, as the company might keep these assets in your account.

Just like you, banks buy gold and other precious metals to ensure that their funds stay stable. Because of this, banks are less likely to sell you precious metals.

It’s best to go through a company that specifically sells gold.

Gold coins have specific prices that can fluctuate with time, making them somewhat difficult to estimate price.

The price of gold bars can vary, but they do not have the same historical significance as coins, which can attract buyers or collectors.

Lowest Fees

Rated #1 for Lowest Fees

When it comes to customer service, fees, safety, and overall customer satisfaction, Noble Gold Investments checks all of the boxes.