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Home - Reviews - Hard Assets Alliance

Hard Assets Alliance Review: Best Way to Invest in Gold?

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Looking for a reliable and legitimate company is burdensome and time-consuming. In the case of the Hard Asset Alliance company that has made it to this list, we have some good news.

It is well known that precious metals are very popular at the moment, and investing in them is becoming more and more the rage. This is because gold is seen as being crisis-resistant, and people believe that metal is similar.

Hard Asset Alliance currently offers gold, silver, platinum, and palladium investments, along with different services. You choose to open an individual, business, or precious metal account.

Best Security

Highlights:

  • On-demand delivery
  • 24/7 digital access
  • Over $2.5B in assets
  • Powerful online marketplace

Overall Rating 4/5

Fees

Investment Options

Ease of Use

Customer Service

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Pros & Cons

Pros

  • Competitive pricing
  • Easy to open an account
  • Different account types
  • Great storage options

Cons

  • No transparency
  • Lack of customer service

Quick Summary

Account Minimum: N/A

Fees: Storage Fees: 0.7%/year

Promotion: $5/month minimum per account; waived for accounts with MetalStream activated.

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About Hard Assets Alliance Advantages Disadvantages Who Is Hard Asset Alliance for?
Compare To Other Companies Final Thoughts Hard Assets Alliance FAQs

About Hard Assets Alliance

Hard Assets Alliance is a precious metal company that provides a brokerage service. It is a combination of research and economic analysis which come together to allow the buying and selling of precious metals.

The company gives you access to precious metals at very good prices that are competitive when compared to other companies that provide a similar service.

Hard Asset Alliance (HAA) provides a full service when it comes to buying and selling precious metals. They have the option for international storage and different delivery options.

You are able to open an account in which you can purchase and store, and then sell these precious metals. The account options available include things like an IRA.

Advantages

There are lots of benefits to joining HAA if you are looking to begin investing in precious metals. 

Prices

Prices for the precious metals are competitive at HAA. They offer a marketplace where you can shop and buy precious metals.

When an order is placed, the dealers, banks and refiners bid against each other in order to keep their prices competitive. 

The prices offered by Hard Asset Alliance are very competitive, and they do not overcharge too much. However, you are able to find cheaper prices in other places.

The reason they are able to charge a little bit of a higher price is that they make the whole process very easy, which makes it worth it. 

Easy sign up process

It is very easy to sign up and join Hard Asset Alliance. It doesn’t take a long time to verify who you are, and you can easily add money to your account. Your account is called SmartMetals, and this is where you can make your purchase. 

HAA is a U.S. based company, however it is possible to open an account from anywhere in the world. 

Different accounts 

You can open up various different types of accounts. You can choose to open an individual account, a joint account, an IRA, a corporate account and many other different accounts.

While it is good that these options are available, it is most common for them to open up a personal account or an IRA account. 

With an IRA account, it will allow people to invest money into their retirement without having to pay taxes. 

MetalStream account 

Hard Asset Alliance also offers a MetalStream account. This is an account where you have an automated investment feature on your account that automatically takes a monthly investment from your account.

If you choose to sign up to HAA with a MetalStream account, you will have to pay $25 each month to HAA, and an amount each month into your HAA account.

This money will be set up as a direct debit, and the money will be saved up until enough money has been accumulated to make a full coin of metal or bar. 

This is a great way to invest money over a longer period of time without having to consider investing the money each month.

However, there isn’t much of a reason to have to pay $25 each month for this privilege. In most other types of accounts, it is free to use this service.

In fact, often using a service like this allows you to have a discount on the cost rather than have to pay more.

Storage 

HAA has great storage options when it comes to storing your metals. HAA has vaults in lots of different locations.

According to HAA, the precious metals are stored in the most secure non-bank vaults around the world. The company has storage in New York, Zurich, Salt Lake City, Singapore and London. 

The cost of storage varies for each customer, and the customers that have invested more money into HAA will likely be charged less for their storage as they are higher valued customers.

With HAA, while you may store your precious metals in a non-bank vault, you will have true and complete ownership of the metals.

You will also have digital access to your metals and your accounts at all times.  You can opt for having your metals shipped to you at any time, and to anywhere in the world.

You will also be able to sell your metals at any time. However, when you do this, you will need to pay the shipping costs of transporting your metals.

If the gold is a long term investment, you will save a lot of money by storing the items yourself. However, if you are looking to be able to sell at any time, storage is the better option.

Disadvantages

No transparency 

As aforementioned, the information on the company is very scarce. There is very little information provided on the company, including who the owner of the company is.

A lot of customers find it difficult to trust a company that they know very little about. Especially when you are investing a lot of money into them. 

Lots of things to go wrong

This company has lots of different parts that can easily go wrong. As it is an alliance of a lot of different companies, it is not clear who is in charge of running the company.

This is quite concerning when you are investing a lot of money into the company.  It is not clear who is in charge of all of the moving parts of this company, but it is expected that HAA outsource this to other companies.

This means that it is not clear who is in charge of your money, and when.

Bad customer service 

A lot of customers have complained about the customer service that is provided by HAA. When you are investing a lot of money into a company, the customer service should be top range because you want to be able to know what is going on at all times.

However, customers have reported that the customer service is not good with this company who can take days to respond.

While this is a negative comment for the company, after looking at some similar companies, it seems that the customer service is often bad with companies like these, with some taking weeks to respond to complaints.

Who Is Hard Asset Alliance for?

Hard Asset Alliance offers types of accounts for people wanting to ensure financial security and stability in the future. It offers support and services for both individual and corporate investors.

Hard Asset Alliance is one of a few companies that reserve physical assets (e.g., gold) in your name when purchasing them online. This option is sometimes not available at other dealers. If you are concerned about investing in virtual metals, then HAA is a great company that offers 100% real investment.

Whilst currencies may lose their value, having precious metals in your possession will shield you from inflation and possible crisis.

Moreover, you can expect nothing less than excellent 24/7 customer service from the company. You can even get assistance from any location.

Some gold IRA companies set a limit on the minimum investment you make – however, this is not the case with Hard Asset Alliance. There is currently no account minimum, which allows you to make smaller purchases if you are new to this investment.

Hard Assets Alliance Alternatives

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Goldco

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  • Low Yearly Fees (with first one waived)
  • Exclusive new-client promotions
  • Outstanding customer service
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Augusta Precious Metals

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Final Thoughts

All in all, Hard Asset Alliance is a great company to invest in if you are looking to invest in precious metals. There are some aspects of the company that have flaws, but overall they offer competitive prices, good storage options and lots of different account options.

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Best Way to Invest in Gold & Silver

Hard Assets Alliance is a place where you can buy, sell, and store gold and silver as easily as trading stocks.

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FAQ's

Once you determine that a gold IRA is right for you, it helps to know how to set on up. Though you may not want to rush into anything, you be surprised by how easy it is.

Donny Gamble
Donny Gamble

I’m Donny. An entrepreneur, world traveler, and active investor that is passionate about navigating through the blockchain by investing in precious metals like gold and silver.

Editor's Rating:

4/5

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